Post by account_disabled on Nov 29, 2023 0:28:06 GMT -5
Can personality predict behavior? Knowing an advocate's personality is great, but being able to use that information to predict behavior is even better. What if I could use a specific advocate’s personality type to accurately predict which forms of recognition they value most? That's great, right? So that's what I tested, I asked all survey respondents the following question: If a brand wanted to say thank you for your participation in their advocacy community, which of the following would you appreciate most? . A sincere, personal thank you note A small cash or gift reward. Content that will help you more with your career or personal goals. Exclusive access to new products. The answers are not tied to a given personality type like the previous questions.
Instead, I just wanted to see if any trends emerged. When we looked at all respondents, we Phone Number List found that most valued small amounts of cash, gifts, or incentives as rewards. This is not surprising. Cash tends to be a big motivator for most people. Customer Advocacy Survey Results. But the real fun comes when we parse out the gifts we want based on personality type. Personality-based customer advocacy survey results.
Will you take a look now? Not only can actionable personalization be performed at scale using small amounts of data, but it also allows you to better serve your customers. With just five short questions, we can predict with a high degree of accuracy which gifts a given advocate would value receiving most. The most important part? This is just one example of how to leverage this information. Imagine all the ways this additional information can be used to better and more effectively serve advocates. But how does this all fit into the broader picture? How does this help answer the question of what customer advocacy will look like in three years? this problem? Within three years.
Instead, I just wanted to see if any trends emerged. When we looked at all respondents, we Phone Number List found that most valued small amounts of cash, gifts, or incentives as rewards. This is not surprising. Cash tends to be a big motivator for most people. Customer Advocacy Survey Results. But the real fun comes when we parse out the gifts we want based on personality type. Personality-based customer advocacy survey results.
Will you take a look now? Not only can actionable personalization be performed at scale using small amounts of data, but it also allows you to better serve your customers. With just five short questions, we can predict with a high degree of accuracy which gifts a given advocate would value receiving most. The most important part? This is just one example of how to leverage this information. Imagine all the ways this additional information can be used to better and more effectively serve advocates. But how does this all fit into the broader picture? How does this help answer the question of what customer advocacy will look like in three years? this problem? Within three years.