Post by account_disabled on Dec 8, 2023 23:40:58 GMT -5
Analytics works very well, but it must be extremely well configured and even then, there could be channels that it cannot report, making comparisons of data from various sources not achievable. It seems obvious, but unless you are certified in Google Analytics or work intensively with the tool, it is not very likely that you will know how to configure everything you need to get the most out of it. Third consideration: without attributions, the customer journey is not understood.
The third consideration is that conversions on a website are no longer so immediate and configuring “attributions” is very important. It is no longer the case that someone simply arrives on the site, buys, and leaves, or Digital Marketing Service arrives, converts, and leaves; Many visitors will make several stops on other sites and search engines before converting or purchasing and that entire route that the prospect follows, which we have also called “ customer journey ” in other blog posts, must be mapped and understood.
Reporting the results of digital campaigns requires a good “attribution” configuration and Google Analytics has an engine to track the customer journey and correctly “attribute” the conversion to all the sites that the prospect visited before deciding to leave their data. But again, setting up attributions is something you should ask a Google Analytics expert for. Google Analytics | Prospect Factory There are many Google Analytics alternatives to report the results of digital campaigns, some of the metric platforms are comparatively ranked by user.
The third consideration is that conversions on a website are no longer so immediate and configuring “attributions” is very important. It is no longer the case that someone simply arrives on the site, buys, and leaves, or Digital Marketing Service arrives, converts, and leaves; Many visitors will make several stops on other sites and search engines before converting or purchasing and that entire route that the prospect follows, which we have also called “ customer journey ” in other blog posts, must be mapped and understood.
Reporting the results of digital campaigns requires a good “attribution” configuration and Google Analytics has an engine to track the customer journey and correctly “attribute” the conversion to all the sites that the prospect visited before deciding to leave their data. But again, setting up attributions is something you should ask a Google Analytics expert for. Google Analytics | Prospect Factory There are many Google Analytics alternatives to report the results of digital campaigns, some of the metric platforms are comparatively ranked by user.